By creating an Attriva account, you agree to these Terms & Conditions and our Privacy Policy. You must be 18 or older to create an account. These terms form a binding agreement between you and KR Brands, LLC, a New York limited liability company doing business as "Attriva" ("Attriva").
Attriva is a private family intelligence platform that helps parents build a longitudinal portrait of their child's development from age 8 through 18. It is for personal family use only. It is not a professional counselling service or a substitute for professional educational, psychological, or medical advice.
One Attriva account covers one family. A co-parent may be invited to access the account. You are responsible for all activity on your account.
Each child profile requires a separate membership subscription. A child profile exists within your parent account — it is not a separate account.
You are responsible for keeping your login credentials secure. Contact hello@attriva.ai immediately if you suspect unauthorised access.
Attriva membership is a single subscription covering your child from age 8 through 18 — pricing does not change as they move between stages (Explorer, Deepener, Builder, and Closer).
Current pricing is available at attriva.ai. Prices are in USD. We reserve the right to change pricing with 30 days' notice. Price changes do not affect your current billing period.
Memberships are billed monthly or annually. Annual subscriptions offer a two-month discount. Payment is processed by Stripe. We never see or store your card number.
You may cancel at any time from your account settings. Cancellation takes effect at the end of your current billing period. We do not offer refunds for partial billing periods.
You agree to use Attriva only for lawful personal family purposes. You agree not to use Attriva commercially, share credentials outside your immediate family, scrape or automate data extraction, enter false information, record anyone without lawful authority to do so, or attempt to access another family's data.
You own all content you submit: moments, photos, activity records, and child profile information. This is your data. Export it at any time in JSON format.
By submitting content, you grant Attriva a limited, non-exclusive licence to process your submitted content solely to provide the Attriva service to your family. Attriva does not use your content to train AI models or benefit other families.
Attriva-generated analytical outputs — signal extractions, pattern analysis, portrait generation, roadmap recommendations, weekly moves — are Attriva's proprietary intellectual property. You receive a personal, non-commercial, non-transferable licence to view these outputs during an active subscription. This licence terminates on cancellation.
When a child reaches 18, Attriva offers to transfer the portrait to a personal account in the child's name. Submitted content transfers with the portrait. Intelligence outputs visible at the time of transfer are included as a read-only archive.
AI-generated content is provided for informational purposes only. It does not constitute professional educational, psychological, medical, or college counselling advice. Attriva makes no warranty regarding the accuracy or fitness of AI-generated outputs. Attriva does not train AI models using your family's data.
By creating a child profile, you confirm you are the parent or legal guardian of that child and you consent to the collection and processing of your child's information as described in our Privacy Policy.
Attriva, its logo, all product features, AI systems, prompts, and software are the intellectual property of KR Brands, LLC. Nothing in these terms grants you rights to Attriva's intellectual property beyond the limited licence to use the service during an active subscription.
Attriva may suspend or terminate your account for violation of these terms or if required by law. On termination: access removed immediately, data retained for 30 days, then permanently deleted. You may appeal by contacting hello@attriva.ai.
Attriva is provided "as is" without warranty of any kind. To the maximum extent permitted by law, Attriva's liability is limited to subscription fees paid in the 12 months preceding the claim. Attriva is not liable for any indirect, incidental, consequential, or punitive damages.
These terms are governed by the laws of the State of New York. Disputes will be resolved by binding arbitration under JAMS rules, except where prohibited by applicable law.
We will give you at least 30 days' notice before material changes take effect. Continued use after notice constitutes acceptance.
hello@attriva.ai
Mailing address: 9 Park Place, Great Neck, NY 11021.